Instone Group, KF Residential and Homebase Tech establish new sales company for marketing new-build residential units to private investors – VESTWAY

Instone Real Estate Group SE, Knight Frank Frankfurt with KF Residential GmbH, and Homebase Tech GmbH have jointly established VESTWAY, a dedicated sales company for marketing new-build residential properties to private capital investors. The new company supports Instone Group’s growth strategy in the private investor segment and combines market access, data expertise, and digital processes under one roof.

 

"With VESTWAY, we are positioning our sales activities even closer to the market and in a more connected way – while giving private investors easier access to our offering," says Kruno Crepulja, CEO of Instone Real Estate Group SE. "New residential construction is gaining momentum again. Our products meet the needs of many people who are looking to make solid, sustainable investments in urgently needed housing. The new platform unites technology, sales strength and project expertise – a model that is unique in the market and driven by three strong partners.”

 

The establishment of the company is a targeted response to rising demand in the private investor segment. Increasing rents, stable prices and tax incentives such as special and degressive depreciation have revitalised the market and are shaping current demand trends. With the new structure the partners are addressing this potential and ensuring that key components of Instone Group's recently expanded project pipeline can reach the market even more precisely. At the same time, it creates a broader foundation for managing activities in the capital investment segment more autonomously and aligning them with multiple sales channels.

 

The new company brings together Instone Group’s project and product expertise, Knight Frank’s residential sales experience – particularly the longstanding expertise of Partner and Managing Director Sven Henkes in building robust and scalable sales structures – and the digital and data capabilities of Homebase Tech. Homebase Tech builds on the technology and market expertise of a predecessor company with a transaction history of over EUR 1.6 billion. Together, they enable seamless processes, from customer acquisition through advisory services and financing to contract signing – delivering a high-quality, sustainable product with a delivery guarantee. The first objective is to bring around 1,000 units to market in 2026 – establishing the basis for a scalable platform for future growth.

 

“Demand in the private investor market is developing positively, particularly where product quality, reliable processes and trustworthy partners come together“, says Sven Henkes, Partner and Managing Director of KF Residential GmbH. “Instone Group stands for highly sought-after products, clear structures and a substantial pipeline. By combining the strengths of three powerful partners, we can fully unlock the potential of this foundation through our sales expertise and digital and data-driven depth that is essential in the growing private investor segment.”

 

Florian Frey, Managing Director of Homebase Tech GmbH: “We are seeing a clear return of private investors to new-build residential property – especially when the products are high quality and well structured. From our experience in marketing new-build flats, we know how to map sales processes consistently and effectively in a digital environment. This is the basis on which we are shaping the new company: we generate and capture demand, pre-qualify prospects and guide them through to notarisation using structured, digital processes. This reduces friction and lowers transaction costs, ensuring that more of the value creation remains with the buyer. The result is greater attractiveness for capital investors and a more predictable investment."

 

Kruno Crepulja adds: “The new company acts as a platform that strengthens existing structures rather than replacing them. We will continue to work closely with our established sales partners – with clearer processes, better steerability and greater shared impact. Our partnership-based sales network remains a key success factor, which we will continue to support through the new organisation.”

The new sales company is already taking up operations step by step and will be further expanded over the coming months. The first project to go on sale via VESTWAY last year was a part of Instone's holistic neighbourhood development in Düsseldorf Grafental. Additional projects are set to follow shortly. This joint approach will create a platform that brings projects to the market efficiently and helps further revitalise the new-build segment.